H&M Divided Collection F/W 2010
Is it acceptable for major clothing companies to replicate high-end runway clothes to make them highly accessible to 99% of the population? Well, I truly don’t have the answer even though I will always be defending the designer’s creations and the uniqueness of their design. So in this wave of new Fall Winter ad campaigns to prepare the assiduous consumers to know the who-what-where of the next fashion trends. Some mass-market brands such as H&M don’t get ashamed to blatantly reproduce the Givenchy Spring/Summer 2010 collection to spread all-over the press the campaign for the new H&M F/W Divided collection.
Givenchy S/S 2010
A collection that is purely a cheap version of what made Tisci popular last season. I’m not in Riccardo Tisci’s mind to understand what he could think of this watered-down version his Givenchy collection. But this could be a great debate about who is fashion aimed at? And whether or not designers should design for two types of consumers versus being ripped off by retail stores?
insightful post. while i personally love major consumer brands such as h&m, topshop, zara etc., i think they could do as well without such blatant copying. i wouldn’t want to walk around in some high-end designer rip-off design. if they aren’t confident of their in-house designs, maybe collaborations & such would be great ideas too. but such over-the-top stealing of designs.. where’s the ethics nowadays?