This is not a post to talk exclusively about the latest Gucci bag. But you probably have recognized the popular “Sukey” handbag that has been relaunched in a 2010 special edition. This limited gray edition called “La Pelle Guccissima” will be sold until early next year with 25% of the revenue of each bag donated to UNICEF’s “Schools for Africa” fund raising program.

This initiative shows that luxury brands can care too and not only for the prestige or publicity it can generate. Just to give you an idea, in just 5 years of partnership with UNICEF, Gucci has been able to provide over $7 million in funds over UNICEF’s programs. And this is noteworthy enough for me to encourage such partnership. But I’d say this is never enough! So if you have enough money to afford the $1,295 price tag, keep in mind that 25% will be used to help saving and improving children’s lives in Malawi and Mozambique.

For more information, go check the website at Gucci.com