One of my favorite Swedish brand, Tiger of Sweden, has been around for long enough to perfect the men’s suit and tailoring into fashionable and affordable streetwear clothes for men and women. The Spring/Summer collection is the perfection of elegant juxtapositions of surprising colors and prints. Any Tiger of Sweden items look sharp incorporating modern/minimal shapes and a rock’n'roll twist. The collection is largely dominated with blue hues for men and red for women. I love stripes and I am pretty excited to see a come back in a fashionably manner on the men’s collection. The styling in the ad campaign shot by Oscar Spendrup is quite excellent. I think the white trouser and double-button jacket, with striped shirt underneath is a classic yet really elegant ensemble. In the collection for women, I see a lot of printed separate outfits including shiny sleek fabrics. Specially like the sexy floral printed dress above and the mini-short suits. Definitely a great line for the dapper guy and an elegant jet-set woman.
You can watch the full lookbook of Tiger of Sweden S/S 2010 on their flickr.
