“All natural” is the theme, I believe, Chloé wants to spread with a simple & clean yet refined ad campaign. Featuring Raquel Zimmermann, the naturally gifted beauty poses with elegance in a vintage-ish atmosphere. For once I’m glad to not see a plastic face, models usually have on magazines. Shot in studio by Mario Sorrenti, this ad reminds me of the Céline campaign where the space and atmosphere naturally emphasizes the items. Looking at these 3 ads gives me a real sense of the texture in the fabrics. Only point that disturbs me is the last photo that reminds me of a Ralph Lauren campaign.
