Models: Candice Huffine, Marquita Pring, Michelle Olson, Tara Lynn, Kasia P - Photographs by Solve Sundsbo - Styling by Nicola Formichetti

Media stunt or not, this fashion editorial is shaking up the fashion world this week. The V Magazine issue #63 is out  with some hot curves to warm your heart. For decades, fashion runways and magazines have been the territory of the skinny bodies, perhaps idealizing the world as one stick of Skinny Cow. Yet, the world is bigger than ever, and real women assert their images – Dove started two years ago with campaigns hiring a plus-sized cast. For V Magazine, Norwegian fashion photographer Sølve Sundsbø hired bombshells in a refreshing editorial to the start the year with. Not only the models look totally confident about their size, they look attractive even though I suspect some retouching. And what if 2010 was the year of the body curves on the runways? Look at larger-sized model ruling the fashion show of Mark Fast at London’s Spring 2010 Fashion Week.

Photos thanks to V Magazine