Rumors were true – Burberry campaigns become a family affair. Emma Watson and her brother Alex, once again are teamed up with photographer Mario Testino and musician/model George Craig. This long-awaited campaign is somewhat disappointing, I was not expecting the concept would fade out so quickly after all this excitement when the Harry Potter star became the spokesperson of the famous Londonian trench coat. For being a huge fan of the Spring 2010 collection, I would have preferred to see some more mature models that would fit better the image of the brand. Definitely, the teenage resonance in these ads is overwhelming the luxurious image Burberry has. Sorry Burberry, but I think a model like Rasa Zukauskaite would fit better.
Thanks Dsoma for the photos and video by Burberry.








