Mathias Lauridsen by Henrik Bülow
This has been a campaign everyone is talking about on the web. When i saw how many hits “Mathias Lauridsen” generated, I could not but explore what was all about. The James Dean-like model is the success story for the Scandinavian brand Bruuns Bazaar. Featured on his second campaign for the same brand, the popular model is teaming up with another industry monster in the person of Carmen Kass (also known for the Dior, J’adore campaign). Perfect couple for this soft and reflective campaign of the brand’s spring/summer 2010 line. The ads showcase items of the collection in juxtaposition between soft and harsh fabrics – opposing the minimalist and peaceful Danish style to the harsh and edgy trends of summer. View more pictures of the campaign here.
Via Thefashionisto
