5 Fashion short-films

For a while designers and retailers have been using film as a successful medium to catch the attention of the consumers but also reflect their brand’s images and vision throughout the seasons. With the Internet today, we find masses of shorts made by famous and independent designers trying to reach out to the public. Inspired by the short-film I posted yesterday, here are 5 interesting short-movies that caught every blogger’s attention. I also include in addition to my list the Paris-Shanghai epic short-movie created by Chanel that you can find in a recent post. I also heard today that Christina Ricci stars in a DKNY film to be released very soon.

This ad campaign for Louis Vuitton created by Mamoru Hosoda depicts an updated Alice in Wonderland story in which girl discovers a world of floating LV logos and psychedelic adventures. The characters are inspired from the famous Superflat artist Takashi Murakami who has been collaborating with Vuitton for quite a while.

Prada’s first short film, unveiled during Fashion Week in Feb 2008, entitled Trembled Blossoms, beautifully represented Prada’s vision with the nymph and the landscape of flowers in conjunction with the recent Prada collections and inspired by wallpaper designs by James Jean. The inked drawing short film was then followed up by this year’s Fallen Shadows.

Trembled Blossoms

Fallen Shadows

Shot in one take, this TV commercial for Victoria Beckham’s Fall 2009 collection is entitled Swings. Featuring models wearing her dresses and swinging in unison from Londonian townhouses, obviously Victoria is the one who presumably lead the girls. Despite the fact I have no special interest in the Victoria’s work as a designer and her life, I find this ad pretty elegant and simple.

Vanessa Bruno had asked French actress Lou Doillon to star in her musical short-film for Fall 2009. Directed by Stéphanie Di Giusto and music from Linda Perhacs and Final Fantasy. The film portrays Bruno’s collection in a visually beautiful poem that captures the mystic, feline and multi-faces of the woman played by Lou Doillon. The concept is ultimately more artistic than commercial and I pretty much enjoyed most of these 4 minutes.