+J  by Jil Sander for Uniqlo

+J by Jil Sander for Uniqlo

Since the collaboration between Uniqlo and Jil Sander ha s been announced, the entire industry has been waiting for launch that finally came a few days ago. The date is announced for the German designer, the new +J collection will be available in the US and the UK October 1 and in Asian countries day after. WWD had some exclusive photos of the products unveiling a couple shots from the line’s new advertising campaign, which will first appear on August 24th in GQ Japan. Shot by David Sims, it features black and white images of windswept models Sean Opry and Isabeli Fontana.

The collection is very minimalistic – no surprise coming from this collaboration – the  shapes are cool, simple, very masculine. Rumors tell the collection will have 140 items from shirts to tiny skirts in pale colors and black & white. Can’t wait though to get my hands on some of these items!

+J  by Jil Sander for Uniqlo

+J  by Jil Sander for Uniqlo

Photos from WWD