410BC Fall 2009 collection ritual

When the world is in its darkest time, there is always hope when you fight for what you believe is right. 410 BC is the date when Democracy was restored in Athens after years of long wars against Spartans. Probably a date that sounds too far for many of us, but it inspired the NY-based label 410BC to strive in developing a brand that promotes conscious consumerism and great fashion. 100% made in the US, 410BC offers high quality sweatshop free clothes only released in limited quantities.

Even with a strong ethical commitment, they don’t forget to focus on innovative and conceptual design. Designed by talented artists, the brand promotes their work and give back to the community which enables the creation of fantastic clothing. Highly inspired from the skater, punk, hip-hop and indie cultures, from Leonardo Da Vinci-esque illustrations to classic varsity jackets you’ll find a wide range of eclectic choices.

The new Fall collection just has been released and is available on their website. The brand has definitely a great sense of fashion and style featuring the best from the current trends, have a look at their lookbook on Flickr.

Here are some of my favorite looks I’ve picked from their collection: