Lacoste’s clothes are now fun to wear thanks to the recent ad campaigns and the new brand positioning. I like the new direction they’ve taken: the new collections are fun, colorful and energetic. A brand that decided to push its boundaries from seriousness to a more casual/preppy vibe. Here the models look like having tons of fun in the newest spring/summer ‘09 campaign. The campaign was shot by Terry Richardson, the models jump up in the air and use fans as props. Make sure to watch the making off video above to see how the fun images were taken.
The Making of the Lacoste Spring Summer 09 ad campaign:
