To announce the grand opening of the Topshop store in NY on April 2 at 11am, Topshop is giving away $500 gift card. But your only challenge will be to find the “Everybody Loves Topshop” truck with a woman in it giving away the precious card. One of the smartest promotion I’ve seen, this will last until until April 1st as announced on their blog.
That initiative was also the opportunity to promote the “HearstChallenger” van driven by Leyla Safai. The “HearstChallenger” concept was born in the Mojave desert at a rave party in the early morning about 15 years ago. Lo (the boss) had a vision of a cute little ice cream truck pulling up in the middle of nowhere and providing all the party kids with magical treats. Today, she is treating all the little kids we are in the streets of NY.
If I had the time to chase this truck I would definitely love to meet her and get that gift as well! Can’t wait the opening of Topshop!
