Because education will always make a world better, I’m happy to share this information with everyone. Design21 just announced the result of a great design initiative to help increase the awareness of forest sustainability. The competition called “Wood, Paper, Checkmark” would help educate consumers about FSC-certified (FSC stands for Forest Stewardship Council) wood products including home furniture. Not only consumer but also designers to really integrate more sustainable products in their work. The winning team (see below) did a simple and fun campaign which would work hands down. The creatives can be seen here. Let’s hope they launch the campaign soon.

We selected this campaign for its direct simplicity, warm and humorous tone, and how it allows FSC to play in such a huge territory: climate change, indigenous people’s rights, wildlife protection. The everyday items featured “spoons, tables” are world-changing secret weapons that we all can wield in our everyday lives.