I really appreciated looking at the ad of the Spring 09 Gucci collection. The clothes, the ‘classic’ poses of the models and the natural composition are absolutely stunning. It’s been a while an ad haven’t refreshed my mind with such turmoil. I was about to book a ticket to the Caribbean, seriously! I think the jungle in the background and the fact it’s a sunny exposure really played with my mind I admit! But I had a strange impression. I remember seeing in the past a couple of ads which with the sun as a major element of the composition. With a little investigation I finally found these Chloe and Burberry Spring 09 ads.
It seems the trend is leaning toward a gentle, relaxed, romantic and quiet sense of luxury. In the world of fashion, we usually see the opposite. The natural setting and combination with the clothes is gorgeous, the creative directors and photographers did a pretty good job. This year, I guess Natural is back.
